Let’s face it, Facebook is getting noisier by the day. With more users joining in and smart mobile devices penetrating every nook and corner of the demographic, it is getting tougher to stand out and get noticed on Facebook. As a brand, you have to think of fresh ways to staying ahead of the curve so you can maximize the engagement on your Facebook page. Get 6 Tips for Writing Impactful Marketing Content
Facebook contests provide a great way to keep your audience engaged in a meaningful way on your fan page. Your fans have already shown an affinity to your brand by Liking your page. People spend time on Facebook to socialize, browse around, view photos and to generally take their mind off busy work days. Recognizing this and offering your fans simple contests, quizzes, apps on your fan page can be a great way to keep them coming back to your brand page.
Some popular Facebook contest formats are:
- Facebook Share & Win Contest: Ask your users to share some content and give out prizes to some select participants.
- Facebook Like & Win Contest: Ask users to ‘Like’ your page and give out prizes to some select participants.
- Facebook Sweepstakes Contest: Ask users to take some action (like answer a simple question, rate a photo, caption a photo or guess a celebrity’s name) and give out prizes to some select participants.
Some tips for running successful Facebook contests:
Target your Goals: Decide which type of Facebook contest can help you to achieve and reach your audience.
Offer prizes that are related to your business, like a gift card, discount coupon, priority access or higher service. Four basic types of contests you can run on Facebook: sweepstakes, essay, photo and video. A sweepstakes contest is easy to enter and you can set it up so that you get a few key pieces of information from your customers.
Use several channels to promote the Facebook contest. Promote it to your email lists, store and website visitors, Pinterest audience, Twitter followers, and Facebook ads.
Be quick in deciding and announcing the winners after the contest ends. Send a thank you email to all participants with an invitation to join your email list or visit your website.
Keep the Facebook contest simple and short. Don’t require the user to go through several hurdles just to participate. Keeping it simple yet targeted will ensure your get the best result from the contest. Ask for less information from the user. In some cases, this might be just the name, phone number and email address.
We’ll keep posting some tips and ideas for running successful social media contests on our marketing automation blog. Do subscribe to it by clicking on the RSS link on the top of this page.