Ever wondered how it would feel realizing you spelt the recipient name wrong after hitting ‘Send’ on your fancy new email marketing campaign?

Or, how about if you spent days designing the perfect email marketing campaign but sent it to the wrong list by mistake?


Every email marketer wonders about such mistakes and this sends chills down their spine.

When it comes to email marketing, every little detail matters….right from your content, to your subject line, to your punctuation, to images, the alt-tags, scheduling, spam avoidance and more.

Spending time and getting these details right will provide you tremendous peace of mind and ensure you never goof up an email campaign.

This checklist covers the most important elements you need to address before sending an email campaign.

  • Subject Line
  • Content
  • Call-to-Action (CTA)
  • Images
  • Personalization
  • Branding
  • Links
  • Audience
  • Look & Feel
  • Anti-SPAM Compliance
  • Scheduling & Sending

Download a copy of this super easy to follow checklist and take a printout. Then stick it on your office desk so you have it handy the next time you send an email.

Know anyone else who might find this email marketing prelaunch campaign checklist useful? Share it with them too.