Frequency to post on Social Media Networks (Facebook , Twitter, LinkedIn)

Content is king. We wrote an entire blog on the topic. But good content can easily go unnoticed if not posted at the right time. A post with no likes, shares, retweets, pins can be very lonesome. In order to … Read More

Step by Step Guide to LinkedIn Paid Advertising – (Part II‏)

LinkedIn can do a lot for your brand. Even if you do not have funds for marketing and especially if you have funds set aside for marketing initiatives. We covered the freebies that LinkedIn has on offer in LinkedIn B2B … Read More

How to use LinkedIn for B2B Lead Generation – Some Free Tactics (Part I)

LinkedIn has over 300 million users. Its monthly visitors are 187 million. It has a geographical reach in over 200 countries and territories. LinkedIn is available in 20 languages. Need I quote more? * The numbers clearly indicate the potential … Read More

8 Key Tips on Social Media Campaign Design

The dynamic world of social media demands the use of visuals that are powerful and effective in grabbing viewer attention. How can you achieve this? Good Design. Everyday. Out there. In your posts and marketing material. The answer is simple … Read More

Learn – How Google+ benefits your business

Facebook, Twitter, LinkedIn, Pinterest. Your business has a presence on all of these platforms and then some.  So what’s next?  Google+. Google+ is a powerful engine to turbocharge any business’ social marketing activities. And is the definite next on everyone’s … Read More

The Essential Website Building Elements Checklist

By now, many of your 2014 digital marketing campaigns must be well on their way. Savvy online marketers know that digital marketing campaigns bring results if the traffic generated is directed to a well targeted landing page or website. Your … Read More

5 Effective Healthcare Marketing Strategies

Not many sectors are as reliant on the Referral Marketing as the healthcare sector. Doctors and private hospitals, in particular run their practice depending on the referrals of satisfied clients who in turn let others know about their positive experiences. … Read More

Getting Started with Social Media Marketing Campaigns

  A few years ago when one spoke of a social media campaign, all it meant was that the company had a presence on Facebook and Twitter. But all that has changed dramatically now, in fact a 2012 study by … Read More

Why Social Media Is Critical to Your Online Business

What do we mean when we use the phrase ‘social media’? Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the … Read More

15 Effective Ways to Grow Your Email Marketing List

It is widely accepted that email marketing software generates higher Return on Investment compared with most other direct marketing channels. Let’s get down to how to build your email marketing list. Build, Buy or Rent? :- The easy route to enhance your email … Read More