The real estate business is a difficult business to be in. Competition is tough, working capital requirements are extremely high, and sales cycles can be very long. In speaking with several real estate companies, we realized many of them do not adequately employ the internet as a lead generation channel.
At most, a typical real estate company creates a website and sends out an email newsletter to announce new projects. However, a better way exists. Inbound Marketing can help real estate companies build a sustainable stream of leads for a long period.
Inbound marketing is the practice of publishing high quality content and lead magnets on strategic web properties (yours and other publisher websites) that attracts your target audience. The idea is that your target audience reads your content and slowly builds trust in your brand, so when they become ready to buy they visit you organically.
To read more about why Inbound Marketing can work wonders for your Real Estate business and how you can execute inbound marketing campaigns, checkout this post we wrote recently on the very popular real estate forum Indian Real Estate for Dummies.
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