Content is king. We wrote an entire blog on the topic.
But good content can easily go unnoticed if not posted at the right time. A post with no likes, shares, retweets, pins can be very lonesome. In order to get the clicks and comments flowing in, you need to think through the posting schedule carefully.
How can you determine the best time to post on Social Media?
Believe it or not this too has been pinned down to a science. Reason? People want their posts to be engaging and start discussions on social media channels. It needs to be interactive and for that you need it to get noticed.
The best time to post is based on various factors like –
- Nature of content
- Platform / Channel
- Target audience
- Interaction of the target audience with the channel
- Time zone of the target audience
So, what is the ideal time to post on Social Media?
The ideal time to post may vary across social media channels. Generally during the week (Monday to Friday) the best time to post on social media is when people are sliding and tapping their fingers away on their mobile devices, majority of which have a Wi-Fi or internet connection or have access to their PCs / laptops. This occurs usually in:
- the morning between 7:00am to 10:00am when people are travelling to work and have only their cellphones to kill time with
- during lunchtime between 12:00pm to 2:00pm when they may be at their desk with some time to spare
- early evenings between 5:00pm and 7:00pm when they are travelling back home
Friday afternoons tend to be quiet and dull across most channels and engagement is back on the rise around Sunday evening.
What is the best time to post on Facebook?
Based on research conducted by bit.ly, a URL link shortening site, Wednesdays at 3:00pm is an ideal time for the highest average engagement and clicks on Facebook. Sounds a bit too exact. On a more general note links and updates posted between Mondays and Thursdays from 1:00pm to 4:00pm provide a considerable level of engagement as opposed to posts between 8:00 pm to 8:00 am which do not garner much attention. Levels of engagement on Facebook die down on Fridays and are back up again from Sunday.
What should be the frequency of posts on Facebook?
It mainly depends on the nature of the posts and whom it is aimed at. A minimum of two posts on Facebook is a definite yes. It is also important that you track the activity on your page and promptly respond to the questions and comments posted on your Facebook page.
What is the best time to post on Twitter?
A good rule of thumb for Twitter is to post on Mondays through to Thursdays between 8:00am and 3:00pm. The worst time is considered to be between 8:00pm to 8:00am. This is because Twitter responds best to posts in the mornings since that is when people browse through their streams to stay updated on the latest news. There is very little engagement post 8.00pm between Mondays to Thursdays and post 3.00pm on a Friday. So unless it is urgent steer clear of these slots.
What should be the frequency of posts on Twitter?
Tweets have a relatively short time span and tend to die down soon. Some claim its glory lasts for all of 18 minutes while others even go as far as 8 hours. The simple fact is that the life of a tweet is inversely proportionate to the frequency of your tweets. So the higher the frequency of tweets, lower is the life of each tweet. So a minimum of 5 per day is a must to optimize your presence in the newsfeed. You could post more (atleast a grand total of 20 posts) or simply retweet the old ones as long as they still apply. Since the desired frequency is a bit on the higher side you can make use of apps such as Buffer or HootSuite to schedule your tweets. These can be scheduled to go live at various intervals during the day, preferably within the aforementioned time slots. As in the case of Facebook, the Twitter feed needs to be checked and suitably responded to in case of queries and comments.
What is the best time to post on LinkedIn?
LinkedIn is mainly tracked by business professionals. Thus the ideal time to post content is between 7:00am and 9:00am while they are travelling to work or early evening between 5:00pm and 6:00pm when they are travelling back home. The worst time to post content is between 10:00pm to 6:00am when they are offline.
What should be the frequency of posts on LinkedIn?
A post at least once a day is essential for a LinkedIn personal profile / Company Page. You could also reuse the content from Facebook and Twitter, provided you paraphrase to match the formal tone on LinkedIn. Also avoid using automated posts from Twitter to LinkedIn. You appear inactive and it does not generate a high level of engagement. In case of a LinkedIn group, posting three times every week is adequate. The content should be relevant and engaging so as to trigger constructive discussions between members.
Disclaimer – The aforementioned details (read frequency and especially time slots) are generalizations based on the social media activity of most businesses. All of this is likely to differ based on whom you or your business is trying to reach by way of social media. It could be a local or global audience in which case the time considerations or in certain cases the days will differ. Thus you need to experiment with estimated time slots, measure the level of activity and repeat, recall or revisit your strategy based on the outcome of the initial tests.