How Ola Cabs and Uber use customer referral programs to fuel their growth

If you think of some of the hottest and fastest growing startups of today’s world, ride-hailing apps Uber and Ola Cabs will probably feature in the top of your list. One would think they employ some super modern techniques to … Read More

How Customer Lifecycle Marketing can propel your business forward

  Marketing is essential to a business but effective and planned marketing is what will save the day. Customer Lifecycle Marketing is one such framework that will help you achieve fantastic marketing results, if done right. What is a Customer Lifecycle? A … Read More

Referral Incentives Program that work for businesses

Every small business owner I have spoken to always mentions that lead acquisition is very important for him. One of the best sources for lead acquisition for a business owner is through ‘Referrals’. 92% of consumers trust peer recommendations vs. … Read More

Everything You Need to Know about Referral Marketing

When it comes to acquiring new customers, one of the most powerful sources of leads is through referrals – good old fashioned word of mouth. Referral marketing is considered to be one of the simplest and least glamorous types of … Read More

Launching Live Activity Feed feature & Campaign Cards on Firecart

At Firecart, we are on a mission to change the way businesses run marketing campaigns. Marketing in today’s world requires real time data so you can make smart decisions about campaign investment and the roadmap. Today we are launching a … Read More

Choosing a Referral Marketing Program Software

We all know that satisfied customers spreading the word about your product or service, always works more effectively than traditional channels like advertising or press coverage to attract higher quality customers. Moreover, it costs you less and works like a … Read More

Marketing strategies to increase customer loyalty

“The gulf between satisfied customers and completely satisfied customers can swallow a business.” – Harvard Business Review Indian Retail industry seems to be growing rapidly with the increasing transition of people from low income to mid income groups. Amidst the … Read More

Referral Marketing Tips for a successful Customer Referral Program

Customer referral programs have been around for a while. And they continue to be widely used because they work well. Here are some relevant stats: A well structured referral program can bring tremendous value to your business by dramatically lowering … Read More