Free Course: 7 Days to Email Marketing Campaign Success

As a business looking to engage customers online, you are probably already using or considering Email Marketing as a key component of your online marketing mix. It is one of the best ways to reach your target audience as it’s … Read More

[Feature Updates] Personalization, Mobile & SMS, Non-English Characters

Howdy folks, some useful features have been added to the Firecart dashboard. Here is a list:   Personalization: All your emails (newsletters, drip emails, landing page triggered emails) can now be configured to have specific individual “From Name” and “From Email … Read More

Top 4 Effective B2B Lead Generation Ideas

As a business in the internet age, you have to figure out how to generate leads from online sources. An increasing number of your prospects and leads are spending time online. At Canvass, we do a lot of work with … Read More

[Feature Announcement] Email Marketing Editor Upgrades

Our clients have consistently given us feedback on how we could improve our email marketing campaign experience. We are happy to announce a major upgrade to the email marketing tool today. Here’s what got updated: Three new blocks: You can … Read More

Launching Live Activity Feed feature & Campaign Cards on Firecart

At Firecart, we are on a mission to change the way businesses run marketing campaigns. Marketing in today’s world requires real time data so you can make smart decisions about campaign investment and the roadmap. Today we are launching a … Read More

Marketing Data Analytics – The Future of Marketing Success

It is tough to run a small & medium business in India (or for that matter anywhere in the world). Competing with the bigger established firms is tough as they have a lot of money to advertise themselves and also … Read More

Overview of E-Commerce Industry in India

Some quick statistics: 140 Million Internet Users – estimate number to reach 348 Million by 2017 (Source: Cisco) Number of transactions is currently 10 million and is expected to reach 38 million by 2015 28% of travel gets booked online, … Read More

What is Integrated Marketing Platform?

A customer’s value to your business is not just the revenue he brings to you but also how much he engages with & talks about your brand with his family and friends. In today’s world of internet and social media, … Read More

WOW Your Customers with Automated Birthday Emails

As a business owner you are always focused on acquiring new customers. This is an obvious important goal for your business, no disputing that. However, you might be ignoring some simple ways to drive sales and loyalty from your current … Read More