[Feature Launch] Advanced Search, Auto-saving email templates & more

1) Advanced Search Marketing is all about perfectly segmenting your audience & contacts & then targeting them better. With the all new Advanced Search functionality on Canvass, you are now empowered to do exactly that. This feature gives you a … Read More

How to Improve and Increase Email Click Through Rate

You put together an interesting, informative, complete with pictures/links, mobile responsive newsletter. The distribution list has been verified. You have even gone through our ultimate email marketing pre-launch checklist. You hit the Send button. The newsletter has gone. Sit back … Read More

8 Tips for Creating Effective Email Subject Lines

It’s an everyday expectation to wake up to 30 emails — new Groupons, Facebook updates, free webinars etc. Few are likely important enough to actually require your attention, such as emails from work or school. You probably only open about … Read More

389 Words that will Send your Email Newsletter to Spam

Email marketing newsletters that are sent out land in the inbox based on various factors– subject line and content being among the most important. Spam filters with their watchful eyes scout for words and phrases that are spammy and don’t add … Read More

How to ensure your Email Newsletter does not end up in Spam

You slave over your email newsletter, comply with CAN-SPAM and follow the essential guidelines regarding marketing emails and yet you find your newsletter marked as spam or in the junk folder. What can you do about this? Is something wrong … Read More

Top 10 Tips to Improve Email Open Rates & Deliverability

Open rate simply means how many people in your list actually open or view that particular email marketing campaign. It is one of the most telling email marketing metrics for providing insight in to the effectiveness of a campaign. Most … Read More

[Feature Announcement] New features in Email Marketing, Landing Pages, and Automation

We’d like to announce a host of new features and upgrades on the Firecart All-in-One eCommerce Marketing Software. As always, a majority of these changes came directly from your feedback. So do keep the good feedback coming. EMAIL MARKETING: Save your … Read More

The Ultimate Email Marketing Campaign Checklist

Ever wondered how it would feel realizing you spelt the recipient name wrong after hitting ‘Send’ on your fancy new email marketing campaign? Or, how about if you spent days designing the perfect email marketing campaign but sent it to … Read More

5 Effective Healthcare Marketing Strategies

Not many sectors are as reliant on the Referral Marketing as the healthcare sector. Doctors and private hospitals, in particular run their practice depending on the referrals of satisfied clients who in turn let others know about their positive experiences. … Read More

A Beginners Guide to Drip Marketing

Most of you would have never heard of the term ‘DRIP MARKETING’ before but it’s very likely you are familiar with the practice. This marketing tactic involves sending out a series of email messages at pre-scheduled intervals to a customer … Read More