Digital Marketing for Travel Services Providers – The Travel Cycle

Gone are the days when you went to your local travel agent for all your bookings, visited your destination and returned with no one interested in knowing the quality of the services you had experienced or the exciting places you … Read More

Frequency to post on Social Media Networks (Facebook , Twitter, LinkedIn)

Content is king. We wrote an entire blog on the topic. But good content can easily go unnoticed if not posted at the right time. A post with no likes, shares, retweets, pins can be very lonesome. In order to … Read More

Step by Step Guide to LinkedIn Paid Advertising – (Part II‏)

LinkedIn can do a lot for your brand. Even if you do not have funds for marketing and especially if you have funds set aside for marketing initiatives. We covered the freebies that LinkedIn has on offer in LinkedIn B2B … Read More

Seo Step-by-Step Guide for Beginners

Search Engine Optimization (SEO) is an ever changing world, mostly because the popular search engines like Google keep changing their website ranking formula to ensure relevant results for searchers and hence more advertising revenue for the search engine. If you … Read More

How to use LinkedIn for B2B Lead Generation – Some Free Tactics (Part I)

LinkedIn has over 300 million users. Its monthly visitors are 187 million. It has a geographical reach in over 200 countries and territories. LinkedIn is available in 20 languages. Need I quote more? * The numbers clearly indicate the potential … Read More

8 Key Tips on Social Media Campaign Design

The dynamic world of social media demands the use of visuals that are powerful and effective in grabbing viewer attention. How can you achieve this? Good Design. Everyday. Out there. In your posts and marketing material. The answer is simple … Read More

Learn – How Google+ benefits your business

Facebook, Twitter, LinkedIn, Pinterest. Your business has a presence on all of these platforms and then some.  So what’s next?  Google+. Google+ is a powerful engine to turbocharge any business’ social marketing activities. And is the definite next on everyone’s … Read More

The Essential Website Building Elements Checklist

By now, many of your 2014 digital marketing campaigns must be well on their way. Savvy online marketers know that digital marketing campaigns bring results if the traffic generated is directed to a well targeted landing page or website. Your … Read More

Why Content is King when it comes to Online Marketing

“Content is king. Content is key for effective Marketing.” These statements are common and are made to impress upon entrepreneurs the importance of relevant and updated content. While the What is important when it comes to content marketing, so is … Read More

Online Marketing for Education Service Providers

    Education as a product has undergone phenomenal change over the past decade. MOOCs and accredited online courses over email and Skype are the order of the day. With the world being online every second, the only way to … Read More