How Ola Cabs and Uber use customer referral programs to fuel their growth

If you think of some of the hottest and fastest growing startups of today’s world, ride-hailing apps Uber and Ola Cabs will probably feature in the top of your list. One would think they employ some super modern techniques to … Read More

[Feature Launch] Advanced Search, Auto-saving email templates & more

1) Advanced Search Marketing is all about perfectly segmenting your audience & contacts & then targeting them better. With the all new Advanced Search functionality on Canvass, you are now empowered to do exactly that. This feature gives you a … Read More

[Feature Launch] Superior email editor, custom domains for landing pages & more

We’re back with a slew of new feature updates to the Firecart – Marketing Automation Software. 1) Superior Email Editor Based on the feedback we have received from all of you, the Canvass Email Editor has undergone lots of changes … Read More

How to Improve and Increase Email Click Through Rate

You put together an interesting, informative, complete with pictures/links, mobile responsive newsletter. The distribution list has been verified. You have even gone through our ultimate email marketing pre-launch checklist. You hit the Send button. The newsletter has gone. Sit back … Read More

Seo Step-by-Step Guide for Beginners

Search Engine Optimization (SEO) is an ever changing world, mostly because the popular search engines like Google keep changing their website ranking formula to ensure relevant results for searchers and hence more advertising revenue for the search engine. If you … Read More

How to use LinkedIn for B2B Lead Generation – Some Free Tactics (Part I)

LinkedIn has over 300 million users. Its monthly visitors are 187 million. It has a geographical reach in over 200 countries and territories. LinkedIn is available in 20 languages. Need I quote more? * The numbers clearly indicate the potential … Read More

8 Key Tips on Social Media Campaign Design

The dynamic world of social media demands the use of visuals that are powerful and effective in grabbing viewer attention. How can you achieve this? Good Design. Everyday. Out there. In your posts and marketing material. The answer is simple … Read More

Learn – How Google+ benefits your business

Facebook, Twitter, LinkedIn, Pinterest. Your business has a presence on all of these platforms and then some.  So what’s next?  Google+. Google+ is a powerful engine to turbocharge any business’ social marketing activities. And is the definite next on everyone’s … Read More

The Essential Website Building Elements Checklist

By now, many of your 2014 digital marketing campaigns must be well on their way. Savvy online marketers know that digital marketing campaigns bring results if the traffic generated is directed to a well targeted landing page or website. Your … Read More

[Feature Announcement] New features in Email Marketing, Landing Pages, and Automation

We’d like to announce a host of new features and upgrades on the Firecart All-in-One eCommerce Marketing Software. As always, a majority of these changes came directly from your feedback. So do keep the good feedback coming. EMAIL MARKETING: Save your … Read More