How to ensure your Email Newsletter does not end up in Spam

You slave over your email newsletter, comply with CAN-SPAM and follow the essential guidelines regarding marketing emails and yet you find your newsletter marked as spam or in the junk folder. What can you do about this? Is something wrong … Read More

Top 10 Tips to Improve Email Open Rates & Deliverability

Open rate simply means how many people in your list actually open or view that particular email marketing campaign. It is one of the most telling email marketing metrics for providing insight in to the effectiveness of a campaign. Most … Read More

Step by Step Guide to LinkedIn Paid Advertising – (Part II‏)

LinkedIn can do a lot for your brand. Even if you do not have funds for marketing and especially if you have funds set aside for marketing initiatives. We covered the freebies that LinkedIn has on offer in LinkedIn B2B … Read More

Tips for Growing and Maintaining a Clean Email Marketing Database

Your email marketing database reduced by about 24.3% every year. As a marketer, it’s our responsibility to make sure that you are regularly adding fresh & active contacts to your email marketing campaigns. If you’re not maintaining your list of … Read More

Referral Marketing Tips for a successful Customer Referral Program

Customer referral programs have been around for a while. And they continue to be widely used because they work well. Here are some relevant stats: A well structured referral program can bring tremendous value to your business by dramatically lowering … Read More