Email marketing newsletters that are sent out land in the inbox based on various factorssubject line and content being among the most important. Spam filters with their watchful eyes scout for words and phrases that are spammy and don’t add any value to email readers. Using some of these words and phrases in your email content can significantly increase the chances of your email flying straight into the spam/junk folder.

Here’s a comprehensive list of 389 words and phrases to look out for and possibly avoid while sending out an email newsletter.

You can even download a printable version of this list here.

Greetings

Dear[email/friend/somebody]

Friend

Hello

 

Numbers

#1

100% free

100% Satisfied

4U

50% off

Billion

Billion dollars

Join millions

Join millions of Americans

Million

One hundred percent guaranteed

Thousands

 

General

Acceptance

Accordingly

Avoid

Chance

Dormant

Freedom

Here

Hidden

Home

Leave

Lifetime

Lose

Maintained

Medium

Miracle

Never

Passwords

Problem

Remove

Reverses

Sample

Satisfaction

Solution

Stop

Success

Teen

Wife

 

Personal

Dig up dirt on friends

Meet singles

Score with babes

 

Descriptions

All natural

All new

Amazing

Certified

Congratulations

Drastically reduced

Fantastic deal

For free

Guaranteed

It’s effective

Outstanding values

Promise you

Real thing

Risk free

 

Call-to-Action

Cancel at any time

Compare

Copy accurately

Get

Give it away

Print form signature

Print out and fax

See for yourself

Sign up free today

 

Objects

Addresses on CD

Beverage

Bonus

Brand new pager

Cable converter

Casino

Celebrity

Copy DVDs

Laser printer

Legal

Luxury car

New domain extensions

Phone

Rolex

Stainless steel

 

Use of the word “Free”

Free

Free access

Free cell phone

Free consultation

Free DVD

Free gift

Free grant money

Free hosting

Free installation

Free Instant

Free investment

Free leads

Free membership

Free money

Free offer

Free preview

Free priority mail

Free quote

Free sample

Free trial

Free website

 

Immediate Event/Action

Access

Act Now!

Apply now

Apply Online

Call free

Call now

Can’t live without

Do it today

Don’t delete

Don’t hesitate

For instant access

For Only

For you

Get it now

Get started now

Great offer

Info you requested

Information you requested

Instant

Limited time

New customers only

Now

Now only

Offer expires

Once in lifetime

One time

Only

Order now

Order today

Please read

Special promotion

Supplies are limited

Take action now

Time limited

Urgent

While supplies last

 

Employment

Additional Income

Be your own boss

Compete for your business

Double your

Earn $

Earn extra cash

Earn per week

Expect to earn

Extra income

Home based

Home employment

Homebased business

Income from home

Make $

Make money

Money making

Online biz opportunity

Online degree

Opportunity

Potential earnings

University diplomas

While you sleep

Work at home

 

Commerce

As seen on

Buy

Buy direct

Buying judgments

Clearance

Order

Order status

Orders shipped by

Shopper

 

Offers

Being a member

Billing address

Call

Cannot be combined with any other offer

Confidentially on all orders

Deal

Financial freedom

Gift certificate

Giving away

Guarantee

Have you been turned down?

If only it were that easy

Important information regarding

In accordance with laws

Long distance phone offer

Mail in order form

Message contains

Name brand

Nigerian

No age restrictions

No catch

No claim forms

No disappointment

No experience

No gimmick

No inventory

No middleman

No obligation

No purchase necessary

No questions asked

No selling

No strings attached

No-obligation

Not intended

Obligation

Off shore

Offer

Per day

Per week

Priority mail

Prize

Prizes

Produced and sent out

Reserves the right

Shopping spree

Stuff on sale

Terms and conditions

The best rates

They’re just giving it away

Trial

Unlimited

Unsolicited

Vacation

Vacation offers

Warranty

We honor all

Weekend getaway

What are you waiting for?

Who really wins?

Win

Winner

Winning

Won

You are a winner!

You have been selected

 

Marketing

Ad

Auto email removal

Bulk email

Click

Click below

Click here

Click to remove

Direct email

Direct marketing

Email harvest

Email marketing

Form

Increase sales

Increase traffic

Increase your sales

Internet market

Internet marketing

Marketing

Marketing solutions

Mass email

Member

Month trial offer

More Internet Traffic

Multi level marketing

Notspam

One time mailing

Online marketing

Open

Opt in

Performance

Removal instructions

Sale

Sales

Search engine listings

Search engines

Subscribe

The following form

This isn’t junk

This isn’t spam

Undisclosed recipient

Unsubscribe

Visit our website

We hate spam

Web traffic

Will not believe your eyes

 

Financial – General

$$$

Affordable

Bargain

Beneficiary

Best price

Big bucks

Cash

Cash bonus

Cashcashcash

Cents on the dollar

Cheap

Check

Claims

Collect

Compare rates

Cost

Credit

Credit bureaus

Discount

Earn

Easy terms

Fast cash

For just $XXX

Free

Hidden assets

hidden charges

Income

Incredible deal

Insurance

Investment

Loans

Lowest price

Million dollars

Money

Money back

Mortgage

No cost

No fees

One hundred percent free

Only $

Pennies a day

Price

Profits

Pure profit

Quote

Refinance

Save $

Save big money

Save up to

Serious cash

They keep your money — no refund!

Unsecured credit

Unsecured debt

US dollars

Why pay more?

 

Financial – Business

Accept Credit Cards

Cards accepted

Check or money order

Credit card offers

Explode your business

Full refund

Investment decision

No credit check

No hidden Costs

No investment

Requires initial investment

Sent in compliance

Stock alert

Stock disclaimer statement

Stock pick

 

Financial – Personal

Avoid bankruptcy

Calling creditors

Collect child support

Consolidate debt and credit

Consolidate your debt

Eliminate bad credit

Eliminate debt

Financially independent

Get out of debt

Get paid

Lower interest rate

Lower monthly payment

Lower your mortgage rate

Lowest insurance rates

Pre-approved

Refinance home

Social security number

Your income

 

Medical

Cures baldness

Diagnostics

Fast Viagra delivery

Human growth hormone

Life Insurance

Lose weight

Lose weight spam

Medicine

No medical exams

Online pharmacy

Removes wrinkles

Reverses aging

Stop snoring

Valium

Viagra

Vicodin

Weight loss

Xanax

>Download a printable version of this list here.

 

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