How Ola Cabs and Uber use customer referral programs to fuel their growth

If you think of some of the hottest and fastest growing startups of today’s world, ride-hailing apps Uber and Ola Cabs will probably feature in the top of your list. One would think they employ some super modern techniques to … Read More

Firecart Announced As Winner Of 2016 Marketing Software Awards from FinancesOnline

Here at Firecart we are really happy to reveal the news about our product winning two prestigious SaaS awards after a review from FinancesOnline, a popular SaaS directory and review platform. The experts working for their review team prepared a … Read More

[Feature Launch] Advanced Search, Auto-saving email templates & more

1) Advanced Search Marketing is all about perfectly segmenting your audience & contacts & then targeting them better. With the all new Advanced Search functionality on Canvass, you are now empowered to do exactly that. This feature gives you a … Read More

[Feature Launch] Superior email editor, custom domains for landing pages & more

We’re back with a slew of new feature updates to the Firecart – Marketing Automation Software. 1) Superior Email Editor Based on the feedback we have received from all of you, the Canvass Email Editor has undergone lots of changes … Read More

How to Improve and Increase Email Click Through Rate

You put together an interesting, informative, complete with pictures/links, mobile responsive newsletter. The distribution list has been verified. You have even gone through our ultimate email marketing pre-launch checklist. You hit the Send button. The newsletter has gone. Sit back … Read More

8 Tips for Creating Effective Email Subject Lines

It’s an everyday expectation to wake up to 30 emails — new Groupons, Facebook updates, free webinars etc. Few are likely important enough to actually require your attention, such as emails from work or school. You probably only open about … Read More

How Inbound marketing strategy can generate more leads to your Business

“The best way to turn strangers into potential buyers and supporter of your business.” Definition: Inbound Marketing is the process of engaging the attention of potential buyers and makes the company easy to be found, via content marketing, it’s one … Read More

389 Words that will Send your Email Newsletter to Spam

Email marketing newsletters that are sent out land in the inbox based on various factors– subject line and content being among the most important. Spam filters with their watchful eyes scout for words and phrases that are spammy and don’t add … Read More

Digital Marketing for Travel Services Providers – The Travel Cycle

Gone are the days when you went to your local travel agent for all your bookings, visited your destination and returned with no one interested in knowing the quality of the services you had experienced or the exciting places you … Read More

How Customer Lifecycle Marketing can propel your business forward

  Marketing is essential to a business but effective and planned marketing is what will save the day. Customer Lifecycle Marketing is one such framework that will help you achieve fantastic marketing results, if done right. What is a Customer Lifecycle? A … Read More