Firecart.io is an eCommerce marketing automation software by Canvass. Canvass was founded at the Indian School of Business by two MBA students, Rahul Lakhani and Ankur Nandu. The management team has over a decade of diverse experience building great products for enterprises of all sizes and types. Canvass was founded with a vision of helping businesses understand and target their customers better. The founders believe that technology and data together can help fast growing businesses uncover hidden sources of growth and also develop a sustainable competitive advantage. We work hard to win trust from our clients and work even harder to deliver true value that has measurable impact on our client’s business goals. The Canvass team is dedicated to designing innovative marketing technology products. The firm was incubated at the Indian School of Business’ Wadhwani Center for Entrepreneurship Development (WCED).